EDF now positioning itself to reflect a changing environment
– By Abby Gessner –
EDF has newly positioned itself to reflect a changing environment "EDF, Changer l’énergie ensemble", "EDF, Leading the energy change". It embodies the Group’s strategy to be a leading player in the worldwide nuclear energy revival, to improve energy eco-efficiency and to develop renewable energies in a context of combating climate change and meeting the growing demand for energy.
As an energy supplier with one of Europe’s lowest CO2 emissions, EDF wants to offer energy change solutions that give everyone – customers, partners and employees – the means to build a world of competitive, low carbon energies.
Investment has been boosted, particularly in new generating facilities, commercial innovation and R&D – all part of the Group’s ambitions.
A new visual scheme, created by the Interbrand agency, will be rolled out progressively from May 2009. It gives each Group entity a cohesive graphic identity conveying EDF’s international dimension more effectively.
The advertising campaign will be launched in the French press and the major European media on May 4 2009. Directed by EURO RSCG C&O, it is based on personal testimonials from employees, customers, members of the public and mpartners who commit themselves to "leading the energy change".